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Jakarta Post

Groceries drive Blibli sales growth

  • Norman Harsono

    The Jakarta Post

Jakarta   /   Mon, July 29, 2019   /   06:33 pm
Groceries drive Blibli sales growth Online marketplace collaborated with five Indonesian designers for the 2019 Jakarta Fashion Week. Pictured here in the press conference on Oct. 12 2018 are (from left) Tjuk Nurputro Guritno, Mielka Raputra, Stella Hartawan, Clarissa Hartawan, Marlen Deine, Marvie Samala, Andhita Siswandi and Tities Sapoetra. (

Groceries drive Blibli sales growth, eyes MSMEs


Out of 16 product categories available on homegrown e-marketplace, groceries (branded BlibliMart) recorded the fastest growth this year after order volume quadrupled over the past 12 months, the company has said.


Blibli chief executive officer Kusumo Martanto told reporters on Friday evening that the second-, third- and fourth-fastest growth was recorded by, respectively, consumer electronics (smartphones, computers and cameras), fashion (men’s and women’s) and digital products (tickets).




“Overall, all 16 categories doubled in order volume,” he said at the company’s eighth anniversary celebration in Jakarta.


Blibli said in a statement that camera orders alone grew 160 percent from the first half of last year to the same period this year and digital products 110 percent. However, it declined to reveal each category’s sales volume nor whether they turned a profit.


Kusumo said the company had between 15-20 million monthly active users (MAU), which are defined as those who make at least four purchases on the site each month.


He added that the company currently had 10,000 micro, small and medium enterprises (MSMEs) that produced, rather than resold, goods. Although these MSMEs constitute one-seventh of total Blibli merchants, they only contributed 5 percent of sales.


Going forward, Kusumo said Blibli aimed to double producer the MSME sales contribution by year end. The company will achieve this by extending payment and product collection services to all Alfamart minimarket outlets around the country. This will enable MSMEs to conduct e-commerce transactions even without adequate mobile payment and delivery systems.


He said Blibli had also, since earlier this year, begun preparing its merchants and technology to push product exports next year.