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BRI teams up with Traveloka to offer Brizzi e-money card top-up service
BRI targets to issue 15.5 million of cards by the end of this year.
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Traveloka director of operations Henry Hendrawan (third left) and Bank Rakyat Indonesia (BRI) consumer director Handayani (third right) attend the launch of the integration between BRI’s Brizzi e-money card and the Traveloka app at the BRI building in Sudirman, Central Jakarta, on Monday. (JP/Robert Yota)
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tate-owned lender Bank Rakyat Indonesia (BRI) has teamed up with travel and lifestyle services startup Traveloka to integrate the bank’s Brizzi electronic money card with the unicorn’s application in an effort to increase both Brizzi and Traveloka's transaction volumes.
Android smartphone users can now top-up and check their Brizzi balance using the Traveloka application and the near field communication (NFC) feature on the back of their phones.
“Brizzi has been one of the main payment tools for, among other things, products in convenience stores, toll road entrance fees and public transportation. With this cooperation, BRI is confident that we will reach our target for Brizzi users by the end of the fourth quarter,” said BRI consumer director Handayani during the partnership launching event at the BRI building in Central Jakarta on Monday.
She expected the collaboration to enhance the user experience and entice a number of Traveloka users to purchase Brizzi cards.
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A total of 14.9 million Brizzi cards were in circulation as of August, BRI’s data show. The lender targets to issue 15.5 million cards by the end of this year.
Furthermore, Brizzi users made around 391 million transactions using the cards, with a transaction volume growth of 62 percent year-on-year (yoy).
“Brizzi transactions totaled Rp 5.7 trillion [US$402.6 million] early last month. With this collaboration with Traveloka, BRI is confident about booking Rp 6.5 trillion [in Brizzi transactions] by the end of this year,” said Handayani.
Going forward, BRI plans to find additional methods to attract more Brizzi users.
“We are currently working with comic illustrators to design funky and hip Brizzi cards. BRI also offers services that can insert Brizzi’s functions into employee ID cards, which could save space in people’s wallets and reduce the use of plastic materials,” said Handayani.
Traveloka operations director Henry Hendrawan said the partnership would also be beneficial for his company since many Brizzi users were expected to be inclined to access Traveloka’s mobile app.
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“We project that people that visit our app to refill their Brizzi balance will be attracted to our travel and lifestyle promos. We chose BRI to become our partner because we believe BRI is one of the banks that is most capable in digital banking,” said Henry on Monday.
“As of now, not every smartphone is equipped with an NFC feature. We are currently brainstorming alternatives to counter this drawback,” he added.
The users will be charged an Rp 1,500 administration fee for every Brizzi top up transaction using the Traveloka app. (bry)
