The Jakarta Post
GoPay, the digital payment service of homegrown technology decacorn Gojek, has set its sights on assisting more than 18,000 micro, small and medium enterprises (MSMEs) in Medan, North Sumatra, which will in turn boost the platform’s usage in the region.
The program, called Forum Pengusaha Baik (Good Enterprises Forum), will see GoPay providing technology training with materials and assistance based on the three pillars of capital, sales and finance, said GoPay head of micro merchants Dewi Yulianti Rosa.
Micro and small traders from local traditional markets participated in the training program held on Wednesday at the Garuda Plaza Hotel in Medan. The program follows an earlier launch in Jakarta in October.
"We have 380,000 MSME partners across Indonesia. We realized how important direct assistance is for those who have just been introduced to the cashless method. Introduction is not enough as they need good understanding about digital technology to maximize their business potentials,” Dewi said.
The North Sumatra administration’s acting head of cooperatives and MSMEs, Ridho Haykal Amal, who was at the training forum, said the program was in line with his institution’s commitment.
“In the digital era, it's important for MSMEs to keep up with the latest developments,” he said.
The Tangan di Atas (TDA) community, which has partnered with GoPay in running the training, said more efforts were needed from stakeholders in the cashless, digital payment and MSMEs fields.
“We believe when more people work together, the challenge will be lighter. We always welcome opportunities to work with other parties to develop MSMEs," said community member Bag Kinantan, who also owns a honey business in Medan.
The training has been organized in 10 locations across Indonesia, having trained hundreds of MSMEs, with most of the participants surveyed by GoPay saying that the program had helped them achieve business growth.
GoPay corporate communications head Winny Triswandhani said the cashless program had reached small merchants in traditional markets, such as meat and vegetable traders and those who sold groceries and staple food items at wet markets.