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Jakarta Post

Indian retail tech start-up Perpule expands market to SEA

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    The Jakarta Post

Jakarta   /   Fri, July 10, 2020   /   08:03 am
Indian retail tech start-up Perpule expands market to SEA Gaining popularity: Active online since 1996 by having an online catalog and selling non-book items, Gramedia only started to implement the e-commerce model to sell books in 2007. (Courtesy of Shutterstock/File)

India-based tech start-up Perpule has launched its online marketplace service, Perpule E-Commerce+, to help offline retailers in Southeast Asia to shift to an online platform and mobile application, as part of its market expansion strategy.

In a statement released on Wednesday, the company announced it aimed to grab 20 percent of the e-commerce market share in the region with the launch, including in countries such as Indonesia, Malaysia, Thailand, the Philippines, Singapore and Vietnam.

“We are very excited to be present in Southeast Asia and we will do our best to ensure that retailers have a successful journey in going online,” Perpule CEO and cofounder Abhinav Pathak said in a statement.

He added that the company would focus on retailers in the electronics, fashion, food and beverage, and groceries sectors.

Pathak said retailers were among those most-affected by the COVID-19 pandemic and that it aimed to help retailers continue operating during the ongoing health crisis. In Indonesia, the coronavirus has infected more than 70,700 people as of Thursday afternoon, while also disrupting business activities as citizens are told to stay at home to slow the spread of the virus.

The start-up estimated that the retail market in Southeast Asia was worth more than US$700 billion, and with the pandemic propelling e-commerce adaptation, the industry is predicted to grow 25 percent this year.

Publicly listed retailer Matahari Department Store welcomed the expansion while stating that it was currently doing a project with Perpule.

“The Perpule platform has been built with the right focus to support the needs of growing modern retail, and we see it being used widely in all our stores in the future,” Matahari Department Store chief financial officer Niraj Jain said in a statement.

Perpule claimed it would be able to help retailers migrate to the online platform within seven to 15 days.

The platform will be equipped with enterprise resource planning (ERP) and point of sales (POS) solutions, as well as a payment gateway and customer loyalty program. (eyc)