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Jakarta Post

[ANALYSIS] Helping MSMEs survive, sustain themselves and thrive

  • Tushar Agarwal and Yustian Hartono

    The Jakarta Post

Jakarta   /   Thu, March 4, 2021   /  02:37 pm
The Jakarta Post Image
A shoemaker in Tasikmalaya, West Java, photographs his products for online marketing on July 3, 2020.(Antara/Adeng Bustomi)

Jakarta Indonesia owes a great debt to its hardworking micro, small and medium enterprise (MSME) sector. According to figures from the Cooperatives and Small and Medium Enterprises Ministry, MSMEs account for 99.9 percent of all enterprises. They employ 117 million citizens – 97 percent of the labor force – and contribute 60 percent of the country’s gross domestic product (GDP). A study by Boston Consulting Group (BCG), in partnership with the Financial Services Authority (OJK), found that the COVID-19 pandemic had triggered an unprecedented crisis for MSMEs, with over 75 percent of the 3,136 enterprises surveyed noting that COVID-19 was worse than any crisis they had experienced to date. Social distancing rules, changing customer behavior and fears of the virus have created a perfect storm of challenges, which MSMEs need support to overcome. Supporting Indones...