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Jakarta Post

Martina Berto targets $39m in sales amid low demand

  • Riska Rahman

    Jakarta

Jakarta   /   Fri, July 10 2020   /  01:00 am
The sales of cosmetics targeting young customers have been on an upward turn since 2015, recording 94 percent and 251 percent growth in 2015 and 2016.(Shutterstock/File)

Publicly listed cosmetics firm PT Martina Berto is targeting Rp 564 billion (US$39.09 million) in sales this year, 4.92 percent higher than last year’s figure, despite slumping demand for cosmetics. President director Bryan David Emil said on Monday that the company was optimistic it would achieve the target as it would focus on producing skin care, personal care, herbal and hygiene-related products this year to offset the low demand for makeup. “We won’t be focusing on makeup products because people’s faces will be covered by masks,” he said during a virtual public showcase. “That’s why we’ll focus on producing hygiene products, soaps, shampoos and hand sanitizers instead this year.” The company, part of cosmetics giant Martha Tilaar Group, has shifted its business focus to healthcare goods since the height of the pandemic b...