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Jakarta Post

Introducing the intelligence center of Indonesian Tourism: War Room M-17

The tagline of War Room M-17 is "know the world, know yourself, know your enemy and you will win the battle. Know your customer, know yourself and you will win the competition." 

News Desk (The Jakarta Post)
Jakarta
Wed, June 7, 2017 Published on Jun. 7, 2017 Published on 2017-06-07T09:47:31+07:00

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An aerial view of Jakarta city center. An aerial view of Jakarta city center. (Shutterstock/File)

'Practice what you preach' is exactly what the Tourism Ministry does with its “go-digital” campaign. The ministry not only applies the "go digital" philosophy to its promotional activities, it also brings it to its office.

An area called War Room M-17 was launched last year, located on the 16th floor of Sapta Pesona Building, Jakarta. The area features interactive dashboards showcasing tourism promotions for Indonesia, other countries, tourism destinations, top 10 priority destinations and human resources institutions.

Read also: An American’s guide to visiting Jakarta

“This is big data, a combination of small and corporate data as well as social media. The data is very important and can become an early warning system for the tourism ministry to know what’s happening out there,” said the Tourism Minister, Arief Yahya.

This is also the place where the ministry monitors what other countries such as Thailand and Vietnam are doing in order to attract Chinese tourists, for example.

When Thailand is clicked on the dashboard, destinations such as Phuket, Chiang Mai, Pattaya will show up on the screen along with a list of current events there and information about access, cuisine, security, cleanliness, accommodation and other services.

Read also: Voting for Indonesian tourism awards kicks off in June

“The tagline of War Room M-17 is ‘know the world, know yourself, know your enemy and you will win the battle. Know your customer, know yourself and you will win the competition,’” Yahya added. (asw)



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