Can't find what you're looking for?
View all search resultsCan't find what you're looking for?
View all search resultsThe tagline of War Room M-17 is "know the world, know yourself, know your enemy and you will win the battle. Know your customer, know yourself and you will win the competition."
'Practice what you preach' is exactly what the Tourism Ministry does with its “go-digital” campaign. The ministry not only applies the "go digital" philosophy to its promotional activities, it also brings it to its office.
An area called War Room M-17 was launched last year, located on the 16th floor of Sapta Pesona Building, Jakarta. The area features interactive dashboards showcasing tourism promotions for Indonesia, other countries, tourism destinations, top 10 priority destinations and human resources institutions.
Read also: An American’s guide to visiting Jakarta
“This is big data, a combination of small and corporate data as well as social media. The data is very important and can become an early warning system for the tourism ministry to know what’s happening out there,” said the Tourism Minister, Arief Yahya.
This is also the place where the ministry monitors what other countries such as Thailand and Vietnam are doing in order to attract Chinese tourists, for example.
When Thailand is clicked on the dashboard, destinations such as Phuket, Chiang Mai, Pattaya will show up on the screen along with a list of current events there and information about access, cuisine, security, cleanliness, accommodation and other services.
Read also: Voting for Indonesian tourism awards kicks off in June
“The tagline of War Room M-17 is ‘know the world, know yourself, know your enemy and you will win the battle. Know your customer, know yourself and you will win the competition,’” Yahya added. (asw)
Share your experiences, suggestions, and any issues you've encountered on The Jakarta Post. We're here to listen.
Thank you for sharing your thoughts. We appreciate your feedback.
Quickly share this news with your network—keep everyone informed with just a single click!
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
Get the best experience—faster access, exclusive features, and a seamless way to stay updated.