The Jakarta Post
The Icelandic Tourism Board has launched a one-of-a-kind campaign to lift people’s moods during the pandemic.
Through a project called Let It Out, the board invites people around the world to record their screams online to release their bottled-up frustrations. The screams will then be played via huge speakers installed in some of Iceland’s most remote locations.
According to the project’s official website, screaming is a therapeutic tool and can be effective to release pent-up emotion.
“Part of the beneficial effect of screaming comes from being able to make a loud noise into a wide, open, undisturbed space,” Zoë Aston, a therapist and mental health consultant said in the website.
People around the world can submit their screams by tapping a button on the website. After allowing the website to access your microphone and let it record.
Participants can expect their screams to be released at the country's beautiful, deserted locations, such as the peak of Fasterfjall in Reykjanes Peninsula, Videy Island in Reykjavik, and the Skógarfoss waterfall.
Tourism has been one of the most important industries in Iceland thanks to its pristine nature and unique northern atmosphere. It has brought economic significance over the past 15 years. In 2016 for instance, the tourist industry was estimated to have contributed 10 percent to the Icelandic GDP.
During the pandemic, Iceland is keeping its borders open only to residents of the Schengen Area, European Economic Area, European Free Trade Association, European Union and travelers from Algeria, Australia, Canada, Georgia, Japan, Morocco, New Zealand, Rwanda, South Korea, Thailand, Tunisia and Uruguay, with extra precautions in place to contain the spread of COVID-19. (gis/kes)
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