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SK-II works with National Geographic for a very different kind of beauty shoot
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Image of Chiara Ferragni, a social media star in SK-II's new video. To pit skin against the harsh environments of nature, Japanese beauty brand SK-II collaborated with National Geographic for a one of a kind on-location beauty shoot. (SK-II's official YouTube account/File)
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o pit skin against the harsh environments of nature, Japanese beauty brand SK-II collaborated with National Geographic for a one of a kind on-location beauty shoot with notable fashion photographers Jesper Mcilroy and Kirk Cheung, and National Geographic Explorer, Hannah Reyes.
In a new series of short vignettes, four celebrities from around the world travel to some of the most extreme and beautiful places on earth to put themselves and their skin to the test with SK-II’s iconic Facial Treatment Essence.
Kasumi Arimura, award winning Japanese actress; Chiara Ferragni, social media star; Nini, celebrated Chinese actress; and Lee Siyoung, top South Korean actress and national boxer travelled to some of the world’s toughest environments from the Yanbaru jungle in Okinawa, Japan to the Anza Borrego Desert in America.
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Follow photojournalist Reyes in “Face The Wild” where she documents and explores diverse ecosystems, topographies and cultures with the celebrities in extreme conditions such as sub-zero temperatures, harsh UV, dryness, sweltering heat, and pollution.
For “Face The Camera”, the celebrities embark on a beauty shoot with Mcilroy and Cheung to see if their skin withstood the test of the environments with the help of SK-II’s Facial Treatment Essence.
In a press statement Sandeep Seth, Global SK-II marketing director says that the brand continues to discover new miracles of Pitera, the signature ingredient in the Facial Treatment Essence with 50 micro-nutrients, and especially its ability to maintain crystal clear skin no matter what conditions one is in.
“We hope this groundbreaking campaign will inspire women with the confidence to see the world with no constraints and experience the transformative power of crystal clear skin,” Seth adds.
This article appeared on The Star newspaper website, which is a member of Asia News Network and a media partner of The Jakarta Post
