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Karl Lagerfeld reveals collaboration with Swarovski
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Karl Lagerfeld walks the runway during the Chanel show as part of Paris Fashion Week Womenswear Spring/Summer 2016 on October 6, 2015 in Paris, France. Products of the collaboration will be on sale starting from September at Swarovski Crystal Worlds retails, Karl Lagerfeld’s offline and online store, as well as chosen retailers. (shutterstock.com/FashionStock.com/File)
F
ashion enthusiasts can finally preview the collaboration between world-renowned designer Karl Lagerfeld and Austrian crystal manufacturer Swarovski at Baselworld 2017, a fair that runs in Switzerland until Mar. 30.
Women’s Wear Daily reported that the collection is comprised of three categories: The rock-influenced Ikonic line that features asymmetrical pendants and ear jacket, The Klassic Karl that features a signature Lagerfeld design, as well as an Essential line that features designs such as crystalized chains. The collaboration takes the form of a multiyear licensing contract.
Products of the collaboration will be on sale starting from September at Swarovski Crystal Worlds retails, Karl Lagerfeld’s offline and online stores, as well as chosen retailers.
Read also: Apple adds new watchbands from Hermes and Nike
The accessories are expected to be priced in the range of € 50-250 (US$ 54-270).
Pier Paolo Righi, CEO of Karl Lagerfeld calls the collaboration a “next natural step for us to expand our product range with a fashion jewelry collection”. Markus Langes-Swarovski, a member of Swarovski’s executive board said that the crystal manufacturer is looking forward to maximizing the partnership with Karl Lagerfeld.
The collaboration is reportedly one of Swarovski’s ways to expand its market. In the next few years, the brand is set to focus on large cities in the United States. (mas/asw)
