The Jakarta Post
Brazilian forward Neymar lies on the ground during the 2018 World Cup round of 16 soccer match between Brazil and Mexico at Samara Arena in Samara on July 2. (AFP/Kirill Kudryavtsev)
The World Cup has brought the globe together, and KFC has hopped on the bandwagon.
The fast food chain's South African branch released an ad poking fun at Neymar, a Brazilian player who has been the subject of internet memes and criticism because of his exaggerated on-field theatrics after supposedly getting injured by the opposition. His dives are seemingly an attempt to get the referee to hand out yellow or red cards.
KFC’s advertisement is in direct reference to what appear to be multiple over-exaggerated tumbles by Neymar during matches against Switzerland and Mexico.
The advertisement follows a soccer player as he rolls out of a stadium and through villages and city streets before ending up at a KFC, where he finally gets up to order. A camera crew follows him in an attempt to record his actions. The commercial ends with the slogan, "Make a meal of it”.
Read also: Real Madrid deny Neymar bid
"Neymar is a star player too. He is still lacking something, but he is a star,” said World Cup winner Diego Maradona, who played for Argentina. "He has to know that today diving is a yellow card and VAR exists. He already had one taken away against Costa Rica. Neymar has to change the 'chip' in his head a little bit."
The advertisement, titled "Keep Rolling", was created by Ogilvy Cape Town and directed by Karien Cherry from Giant Films. (sul/kes)