Patra Jasa announces plan to rebrand its hotels

KUTA:  PT Patra Jasa has started to rebrand its seven hotels to increase its quality and competitiveness in the island’s hospitality industry.

Donny J. Subakti, the company’s president director, said the company was relying on Patra Bali as its main mascot.

“Our hotels have always been seen as government-owned properties,” Subakti said during a fast-breaking event with local media and orphans. The company, he said, would start renovating a number of its hotels in Bandung, West Java and Anyer, Banten, among others. — JP