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Mitsubishi FUSO organizes ongoing product awareness campaign
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T Krama Yudha Tiga Berlian Motors (KTB), the authorized distributor of Mitsubishi FUSO Truck & Bus Corporation (MFTBC), is currently organizing its regular product awareness campaign called ‘Truck Campaign’ from September to November 2017, hosting 55 different events across 36 cities in Indonesia.
The theme of Mitsubishi FUSO’s brand awareness campaign this year is “47 Years of Contribution: Millions of Stories on How the Legend Develops the Country.” The theme seeks to affirm Mitsubishi FUSO’s role in producing vehicles that support national development. The whole campaign itself seeks to attract more than 15,000 customers as well as representatives from the brand’s local dealers.
The brand presents various events, including entertainment by local celebrities, to enliven the campaign. One of the highlights of the campaign was its opening ceremony in September, featuring Mitsubishi FUSO’s brand ambassador, legendary rock musician Iwan Fals, who introduced the brand’s latest product, the FE 74 Long truck, to customers present.
Aside from introducing its new products, Mitsubishi FUSO also uses the ongoing campaign to strengthen its good relationship among the brand, its dealers as well as its customers by engaging directly with them and listening to their feedback on Mitsubishi’s products. Through the feedback, the brand can then design products that effectively suit the needs and expectations of customers.
Customer loyalty has been an essential factor supporting Mitsubishi FUSO’s success in becoming a market leader in business vehicles for the truck category in Indonesia. Within the period of January to August 2017, the brand has a market share of 45.7 percent in Indonesia’s truck category.
New product
Through the campaign, Mitsubishi FUSO also promotes its latest product, the FE 74 Long truck mentioned early in the article. The product was introduced to the public for the first time during the 2017 GAIKINDO Indonesia International Auto Show (2017 GIIAS), an automotive exhibition organized by the Association of Indonesian Automotive Manufacturers (GAIKINDO) in August 2017.
Customer response to the new product’s launch during the exhibition was positive. Sixteen units of the latest truck were purchased immediately after it had been launched in the 2017 GIIAS. During this campaign, Mitsubishi FUSO seeks to take the new product to the recognition of a wider public.
The FE 74 Long is the longest Colt Diesel truck variant among other light duty truck variants available in the global Mitsubishi FUSO product family. This variant is also the world’s longest Colt Diesel truck, developed specifically for the Indonesian market.
The product is aimed at on-road users with a payload capacity of three to seven tons. With a wheelbase length of 4,200 millimeters, and up to 15.6 cubic meters of loading volume, the truck becomes the longest variant in its class, allowing a bigger and more efficient loading volume. The variant is dedicated for business segments that prioritize high loading volume – such as consumer goods, manufacturing and logistics – to distribute and send numerous products.
To attract more people to come to the product campaign, Mitsubishi FUSO will take Iwan Fals along to promote the new truck variant, where he would also conduct live demonstrations showing the prowess of the FE 74 Long truck, which will be turned into a makeshift stage for him to perform his music.
