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Jakarta Post

Mowilex Indonesia recognized by Frost & Sullivan for eco-friendly, sustainable approach

Inforial (The Jakarta Post)
Jakarta
Mon, February 21, 2022 Published on Feb. 20, 2022 Published on 2022-02-20T18:10:13+07:00

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Mowilex Indonesia recognized by Frost & Sullivan for eco-friendly, sustainable approach (Courtesy of Mowilex)

L

eading paint manufacturer PT Mowilex Indonesia has been awarded the 2021 Indonesian Paints and Coatings Enabling Technology Leadership Award by business consulting firm Frost & Sullivan.

The annual Frost & Sullivan Best Practices awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service and strategic product development.

Each year, Frost & Sullivan presents the award to a company that has developed a pioneering technology that not only enhances current products, but also enables the development of new products and applications. The award recognizes the high market acceptance potential of the recipient's technology.

Good manufacturing practices, high-quality raw material sourcing and robust quality-control mechanisms reflect the company's commitment to quality. Because of the long-term impact of the company's sustainability initiatives and strong overall performance, Mowilex Indonesia earned Frost & Sullivan's 2021 Indonesia Enabling Technology Leadership Award in the paints and coatings industry.

Mowilex Indonesia manufactures sustainable bio-derived, water-based, low/zero volatile organic compound (VOC) and lead-free paints and coatings. It adapts existing formulations using locally procured, alternative raw materials without compromising end-product quality and attributes to build agility and reduce dependence on foreign suppliers.

Mowilex developed a substitute colorant for the imported transparent iron oxide red pigment utilized in its popular wood stain products. Apart from securing supply, this alternative raw material sourcing enables better pricing, product traceability and quality control. As a result, the company cushioned itself against pandemic-related distribution disruptions and raw material shortages.

Aside from Mowilex’s commitment to manufacturing quality, the company also purchases carbon offsets in the marketplace and adopts emissions-reduction measures, making it the first certified carbon-neutral manufacturer in Indonesia.

The company halted the production of its lead-based Mowilex Cat Kayu & Besi paints in 2019, and launched redeveloped, lead-free formulations of its popular wood and metal paints. It also recalled its lead-based stock from store shelves across the country and provided free replacements for all verified paints.

According to Mahendra Chahar, a senior consultant with Frost & Sullivan's Chemicals, Materials and Nutrition practice, Mowilex's research and development efforts continually introduce novel innovations into the Indonesian paints and coatings market.

“The company's breakthrough initiatives develop high-performance, low-toxicity and eco-friendly products to foster healthier buildings," he said.

Mowilex ensures that its product offerings align with its domestic market's evolving needs to deliver exceptional customer experiences. It launched a series of antimicrobial paints (Mowilex Emulsion Satin, Emulsion Gloss, and Cendana Antibacterial) in response to the COVID-19-related surge in customer demand for germ-repellent products.

The specially formulated silver-ion technology- reinforced paints (proven to be 99 percent effective against bacteria and viruses) in various finishes offer superior protection against the indoor spread of infectious diseases. This offering aligns with Mowilex's goal of creating healthier homes for its customers.

The company maintains transparent certification based on the most rigorous industry standards to build customer trust and enable sustainable public health and environmental safety.

They include accreditations from voluntary VOC labeling standards based on California's air quality regulations, Singapore Green Label, Technischer Überwachungsverein Nord and French VOC emission A+ certification.

The technology is also awaiting further accreditation from Green Seal and the Asthma & Allergy Friendly Certificate.

"Mowilex continues to introduce innovative and sustainable paints and coatings products to the domestic market. It pioneers high-performance, low-toxicity and eco-friendly products in Indonesia," Chahar concluded.

With its sustainability-minded approach to environmental and supply chain issues alongside a strong product lineup, Mowilex Indonesia will continue to deliver exceptional customer experiences to better align itself to the market’s needs.

For more information about PT Mowilex Indonesia, please visit www.mowilex.com/en/

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