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LG names Indonesian soccer player as brand ambassador
LG Electronics Indonesia has officially appointed Pratama Arhan Alif Rifai as the company’s newest ambassador in Indonesia, a tenure that will last six months from today.
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(Courtesy of LG)
L
G Electronics Indonesia has officially appointed Pratama Arhan Alif Rifai as the company’s newest ambassador in Indonesia, a tenure that will last six months from today. This appointment makes Arhan, one of the players on the Indonesian national soccer team, a representative face for all LG products in the country.
"His personality represents the same spirit as that of the company, which is to always strive to be the best and inspire more people in Indonesia to create a better life," said Lee Taejin, president of LG Electronics Indonesia.
The 20-year-old athlete is currently playing for a prestigious club in Japan’s J2 League. Starting his soccer career with the Indonesian Football Association Semarang, he gained popularity after his stunning performance at the 2020 ASEAN Football Federation Championship (AFF), where he was named Best Young Player. This achievement was what attracted LG Indonesia to make him a brand ambassador in the first place.
As an LG ambassador, Arhan will promote various LG products in the country, in addition to spreading the spirit of the company to inspire the younger generation and encourage them to live a better life through work and achievements. LG believes that no one knows more about this than Arhan himself.
"It's not just talent. Consistent commitment and hard work to bring out the best in yourself to inspire more people to create a better life. This spirit is in line with the company's spirit in creating each of its products and services in Indonesia. For a better life that everyone deserves," concluded Lee Taejin.
