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AIA life planners move ahead in the industry with The Power of Three AIA Vitality
To AIA, agents have been a vital part of the company since its founding as the AIA Group in Shanghai, China, in 1919.
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(Left to Right) AIA chief of corporate solution Erna Wijaya, chief of technology and operations officer Benny Iskandar, president director Sainthan Satyamoorthy, chief agency offficer Indrasena Patmawidjaja and chief marketing officer Kathryn Parapak at the AIA 2022 Mid-Year Kick-Off Agency event in Uluwatu Bali, Jul. 4 (Courtesy of AIA life )
T
o AIA, agents have been a vital part of the company since its founding as the AIA Group in Shanghai, China, in 1919. Now, more than a century has passed and the agents, known as life planners, are still as valuable as ever not just to the company but also to the clients whose lives they have supported.
The Hong Kong-based insurance company has just renewed its commitment to improving the livelihood of its life planners. On Monday, AIA Indonesia launched its 2022 Mid-Year Kick-Off under the theme ‘TEAM UP’ (Together Everyone Achieves More), in line with the spirit of collaboration and teamwork. It marked the first offline Kick Off Agency event in Bali, attended by AIA life planners from all over Indonesia.
This year, AIA is highlighting its latest strategy, The Power of Three (recruitment, activation, promotion) with AIA Vitality to ensure the solid and sustainable growth of its agency. It started in 2021 and will continue toward the second semester of the year. “Every quarter through the event, we reveal business strategies and important initiatives to support the performance of AIA life planners across Indonesia,” explained AIA agency director Indrasena Patmawidjaja.
The first pillar is recruitment. AIA’s focus extends beyond adding to the number of recruits, also ensuring their quality as consultants to their clients. According to Indrasena, the quality of their services as life planners is important to retain client satisfaction in terms of human resources, products offered and digital innovation
“[With the advent of digitalization] the role of insurance agents has only become more prospective than ever. AIA’s biggest investment is in Technology Digital Analytics [TDA]. But instead of replacing the humans’ role, artificial intelligence [AI] should be used to help us become faster, more efficient, more accurate,” he elaborated.
Meanwhile, the activation pillar ensures that newly joined life planners will continue to be active contributors, both to the company and their own career development. For seven consecutive years, AIA has been named the company with the most million-dollar round-table (MDRT) agents, numbering 200 in Indonesia alone with more potential to grow 100 percent in 2022.
“Lastly, the promotion pillar improves life planners’ capability as leaders with sustainable-business growth with HiPos or High Performing High Potential Program,” continued Indrasena. “At AIA, we no longer refer to our marketers as insurance agents because their role doesn’t stop at marketing or selling insurance products. Moreover, AIA’s life planners help customers plan out their lives while helping them transform their lifestyle to a healthier one.”
The Power of Three is supported by the AIA Vitality health and fitness application that is integrated with AIA’s protection products. By promoting a healthier lifestyle with the app, AIA life planners have been proven to successfully increase the lifespan of their clients by up to 50 percent.
With its solid agency distribution and performance, AIA was able to maintain strong company growth throughout 2021. In 2021, it recorded asset management of Rp 55 trillion (US$3.7 billion) and Rp 50 trillion in customer-investment funds (total investment assets) under its management.
AIA also recorded a total revenue of Rp 15.9 trillion. With Rp 11.49 paid claims to clients, AIA remains the most-trusted insurance company in Indonesia.
