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BNI’s 76th-anniversary e-sports tournament sees 9,113 participants
The 76th anniversary of PT Bank Negara Indonesia (Persero) Tbk (BNI) was commemorated with the holding of the E-Sports Tournament for a Stronger Indonesia.
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( Photo:BNI)
T
he 76th anniversary of PT Bank Negara Indonesia (Persero) Tbk (BNI) was commemorated with the holding of the E-Sports Tournament for a Stronger Indonesia. The contest involved competitors in three of the most popular video games in the world: Free Fire, PUBG Mobile and Lokapala.
BNI collaborated with Dunia Games, which has significant experience hosting e-sports tournaments. Some 9,113 people, or 2,207 groups, attended the event, 130 percent above the organizer's initial estimate.
Furthermore, the competition was a form of synergy among state-owned enterprises (SOEs) because Dunia Games is a subsidiary of Telkomsel, a telecommunications service provider under the umbrella of Telkom Indonesia. Moreover, the E-Sports Tournament for a Stronger Indonesia invited participants to compete and showcase their agility and skills in cooperation.
A total of 701 groups competed in PUBG Mobile, and 1,221 other groups competed in Free Fire. As many as 285 other groups battled for e-sports supremacy in Lokapala, a game made by Indonesian developers.
The best e-sports athletes, who will emerge victorious on Friday, will be able to win part of a prize pool totaling Rp 228 million (approximately US$15,000). In addition, there will also be a cosplay competition, a creative and artistic event involving more than 50 of the best cosplayers in Greater Jakarta.
BNI Corporate Secretary Mucharom said the company utilized the occasion of BNI's 76th anniversary to encourage the spirit of “Go Digital”, including the establishment of an e-sports tournament.
Mucharom attested to e-sports’ great popularity among Indonesian millennials, noting that the event demonstrated Indonesia's achievements in the world gaming market and e-sports’ contribution to Indonesia's creative economy through digital transactions.
BNI is committed to playing an active role in supporting gamers, the gaming industry in Indonesia and games developed by local developers.
"With the E-Sports Tournament for a Stronger Indonesia competition, a collaboration between BNI and Telkomsel, we hope to realize the spirit of collaboration in supporting the development of the Indonesian e-sports ecosystem," he said.
BNI plans to distribute game vouchers worth Rp 50,000 to all semifinalists. An additional Rp 50,000 coupon will also be given to the first 2,000 participants who activate BNI Mobile Banking.
For purchasing vouchers with QRIS, visitors will get an additional free voucher worth Rp 25,000. In addition, the 20 visitors who upload the best photos on social media during the tournament will get a BNI savings balance of Rp 1 million each.
"With this attention program, we hope to attract new millennial customers who will become loyal BNI customers in the future. Of course, we have many products and services that will be very suitable for the various needs of today's millennials," he concluded.
