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Supporting WSBK Mandalika 2022, encourages branding as global bank
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In support of WSBK Mandalika 2022, a BNI Encourages Global Bank Branding visitor shows off the BNI TapCash World Superbike Mandalika 2022 edition, on Saturday. BNI provided the BNI Lounge with digital activation experience for visitors to the Pertamina Mandalika International Street Circuit. The company also hosted MSMEs in the fields of handicrafts, coffee and local community food and beverages to be provided to visitors to the 2022 WSBK. (Courtesy of BNI)
PT Bank Negara Indonesia (Persero) Tbk. (BNI) is supporting the World Superbike Mandalika (WSBK) 2022 event through BNI Lounge.
BNI is maintaining its position as a global bank and continuously empowering micro, small and medium enterprises (MSMEs) to develop and leap high onto the world stage.
The BNI Lounge provided a digital activation experience for visitors to the Pertamina Mandalika International Street Circuit.
With BNI Lounge Branding, the company also brought in MSMEs that sell handicrafts, coffee and local community food and drinks to be provided to WSBK 2022 visitors.
In his explanation, corporate secretary of BNI Okki Rushartomo said that WSBK 2022 was a motorcycle tournament with an international standing. Therefore, many motorbike-enthusiasts around the world were watching directly in Mandalika, or indirectly through global channels.
For BNI, the event is an opportunity to improve the brand of Indonesian global banks, as mandated by State-Owned Enterprises (SOEs) Minister Erick Thohir.
"Through our support as Branding Naming Right, we want to show that BNI is a global bank capable of presenting Indonesia at every prestigious and world-class event," Okki said.
Okki added that the company also continued to encourage MSMEs as the backbone of the economy, which is currently experiencing an accelerated economic performance.
"With their presence at WSBK 2022, we hope they can increase the brand value of their products while increasing sales from visits from the audience, which are quite high at this motorcycle racing tournament," he said.
Moreover, BNI offers the experience of watching the World Superbike live at the BNI Lounge to lucky customers and borrowers, which utilizes digital activation.
In addition, BNI presents Tapcash and WSBK Edition merchandise, which can be obtained at the BNI Booth.
