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Anish Daryani acquires M&C Saatchi Indonesia, exits M&C Saatchi Group
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Anish Daryani, previously founder and president director of M&C Saatchi Indonesia and chief growth officer of Southeast Asia, acquired M&C Saatchi Indonesia for an undisclosed sum from M&C Saatchi Group. (Courtesy of Anish Daryani)
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&C Saatchi Indonesia, a joint venture between M&C Saatchi Group and Anish Daryani, Dami Sidharta and Elki Hendria, has been acquired by Anish Daryani, who purchased M&C Saatchi Group’s 55 percent equity for an undisclosed sum.
Following the process, co-founding partners, chief creative officer Dami Sidharta and executive strategy and digital director Elki Hendria, will continue to remain shareholders in the business and an integral part of the leadership team.
In a joint statement, Daryani, previously founder and president director of M&C Saatchi Indonesia and chief growth officer of Southeast Asia; and Zillah Bing-Thorne, current CEO of M&C Saatchi Group and chair of M&C Saatchi Plc., stated the venture has been a mutually rewarding partnership over the last six years.
“During this time, there was a symbiotic relationship between the Indonesia entity and the Group. Indonesia contributed wholeheartedly to the Group’s ambitions with respect to driving growth, profits and recognition for the M&C Saatchi brand. However, with the local management’s ambitions of taking the Indonesia business independent, a joint decision was reached to sell the group’s interest in the business to Anish Daryani.”
M&C Saatchi Indonesia will be rebranded in January 2024, with complete continuity of business with all clients, talent, partners and vendors under the new entity which will operate from the same premises in Menara Sentraya, Jakarta Selatan, Indonesia.
Current clients of M&C Saatchi Indonesia include PermataBank, Bytedance, Sampoerna – Phillip Morris, Tempo Scan Group, Unilever, Kimia Farma, Mandi Pharma, Mastercard, Grab, LG, Pertamina, the Tourism and Creative Economy Ministry, Asian Paints, Adaro Energy, Ismaya Group and Astra Credit Company among others.
As the Indonesia creative, digital, PR and activation business goes independent, M&C Saatchi Performance, will continue to operate in Indonesia under a separate legal entity.
