Havaianas collaborate with Indonesian artists to raise funds for Lombok
The Jakarta Post
Jakarta / Sat, September 8, 2018 / 06:08 pm
Brazilian footwear brand Havaianas is set to create a special collection for a charity auction in collaboration with Indonesian artists.
As reported by tempo.co, the brand known for its rubber sandals also has an espadrilles shoes line called Havaianas Souls, which would be decorated with doodles by four Indonesian artists.
Nurfadli Mursyid, popularly known as Tahilalats, along with Ykha Amelz, GTS artists representatives Voldi Pradityo and Taraz Bistara and lastly, Ryan Aditya Hidayat from Doodle Art Indonesia are slated to design a special collection to be auctioned off. The funds would be donated to the disaster victims in Lombok, West Nusa Tenggara, a region that was struck by a series of earthquakes in July and August.
PT Kanmo Retailindo managing director Jitin Kapoor, who oversees the footwear company, said the Havaianas Soul collection, also known as the Havaianas Origine, still maintains its signature comfortable light rubber soles. The product is made in Brazil from environmentally friendly materials, which are presented in the unique slip-on shoe style.
"In addition, the inner rubber soles with a grain-like texture provide the same comfort as Havaianas sandals in a shoe model," Kapoor said in a statement.
Havaianas Soul is available in two choices, namely Havaianas Origine for men and Havaianas Origine Slim for women.
Through the collaboration, the chosen artists would add their own streak of doodles and paintings on the Havaianas Soul footwear.
"What makes me even happier is the Havaianas Origine shoe collection with its plain canvas fabric can be modified with my creativity through doodles or heated patch prints," said Nurfadli Mursyid, the artist behind Tahilalats. (liz/kes)