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Tokopedia helps provide e-commerce marketing solutions for businesses
With the growth of competition in Indonesia’s economy, MSMEs need all the help they can get to be able to perform to the best of their abilities, facing big corporations and more.
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Tokopedia Marketing Solutions is a comprehensive marketing solution for businesses.
W
ith the growth of competition in Indonesia’s economy, MSMEs need all the help they can get to be able to perform to the best of their abilities, facing big corporations and more. Tokopedia Marketing Solutions makes it easier for strategic partners, especially businesses in Indonesia of various scales, to maximize the potential of e-commerce platforms in their marketing strategies.
"Tokopedia Marketing Solutions is a comprehensive marketing solution from Tokopedia to help businesses achieve promotional goals and generate sustainable business growth,” explained Tokopedia's Vice President of Marketing Solutions, Edwin Chayadi.
Through the service, businesses in Indonesia can reach more Tokopedia users that are spread across Indonesia, as well as maintain their presence in all consumer purchase journeys. The businesses can get exposure through the e-commerce platform, from the web page to social media.
Due to technological advancement, materials for marketing are easy to create and manage, and advertisements can be maximized with technology so that businesspeople can focus more on developing their business. It also ensures that targeted advertisements reach the right consumer profiles through the use of consumer data according to applicable regulations and the principles of security and protection of personal data.
“The benefits offered by Tokopedia Marketing Solutions are proven to be effective. We note that as of the first semester of 2022, Tokopedia Marketing Solutions experienced a 17-fold growth in advertising investment value, and a 30-fold growth in the number of strategic partners from medium to large-scale sellers," added Edwin.
Since the launch of the service, some businesses have already seen the benefits of the service; a fashion brand managed to get a 103 percent increase in the average number of orders, an FMCG company saw a 146 percent increase in revenue and a 169 percent increase in bookings, while a food-and-beverage brand had a 156 percent average increase in revenue and 279 percent increase in the average number of orders.
Sellers who use the service can also advertise in interactive games, such as Tap Tap Box, which rewards coupons or cashback, promotes products/stores through shows on the Tokopedia Play streaming channel and maximizes their social media using Collaborative Ads with Tokopedia.
This is in addition to the advertisement that will be displayed via a buyer’s main page with the 'TopAds' advertising feature. Moreover, with Tokopedia Marketing Solutions, sellers are able to push their marketing a step further by promoting products directly in someone’s inbox, sending promotional messages to direct potential buyers to the store page and more to maximize their businesses.
"In the future, Tokopedia Marketing Solutions will continue to try to help businesspeople in Indonesia of various scales and categories, to accelerate their business performance at Tokopedia to help the national economic recovery through the use of digital channels," concluded Edwin.
