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Meet GoDineIn from Gojek, your go to companion to dine out with discount voucher up to 25%
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W
hile budget-conscious consumers are now able to enjoy delightful culinary experiences yet affordable through GoFood PAS, Gojek, an on-demand service provider, part of the GoTo Group, has made another innovative lifestyle-related service, GoDineIn, which provides restaurant-goers with great deals.
The long-awaited GoDineIn is a new service that offers dining vouchers up to 25 percent at curated restaurants. These vouchers are exclusively available for purchase only on the Gojek app.
Gojek Head of Marketing Food & Ads Ignatius Satrio (Rio) said the launch of GoDineIn was driven by the urban lifestyle particularly in big cities who loved to eat out to socialize and tighten the bond with their closest ones.
"At Gojek, we always look at what the user needs. We see that there are various categories of food eaters classified based on their motivation in eating, which are: functional eater, social eater, reasonable indulger, mindful eater, and food enthusiast,” he said.
He went on to say, “Gojek's internal research finds how social eaters, mindful eaters and food enthusiasts tend to have a high interest in social activities and love to eat out. This is why GoDineIn is here to provide an exciting culinary experience for dining in or at restaurants, complementing GoFood's online food delivery service that has been deeply embedded in Indonesians," said Rio.
The social phenomena to get together to share various moments of life is in parallel with the finding of 'Global Happiness 2024 Report' released by Ipsos Global (2024) which states that Indonesia is the country with the highest level of happiness in Southeast Asia or the third highest in the world. Interestingly, relationships with family and friends are one of the most important variables that determine the happiness of Indonesians.
Learning this trend, Rio underscored the importance of moments of togetherness. “We don’t have to wait for special moments such as birthday, anniversary or reunion to spend time with our closest people. Instead, we might as well create the moment itself. This is the reason why GoDineIn was launched under the theme “Creating Moment that Matters”, to add a sprinkle of fun when our users create new memories with their loved ones.
To get the voucher on GoDineIn, simply follow these steps:.
- Open your Gojek app and select “GoDineIn” icon
- Choose your preferred restaurants or special moments as desired
- Select the voucher collection available in your selected restaurants, and click “Purchase Voucher”
- Redeem the voucher by clicking “Voucher you own” on the GoDineIn page
- Click “Redeem” and show the QR code to the cashier to enjoy the discounts from GoDineIn!
GoDineIn is now available in Jakarta by partnering with a number of well-known restaurants such as Cut & Grill, Common Grounds, Braud, Seroeni, Kintaro Sushi, Warung Tekko, and many more.
“We will continue to observe the needs of our users as the basis of our innovations. . Looking ahead, we will enhance GoDineIn with additional features such as discovery and review features as well as resto personalization to match the users’ preferences ,” Rio concluded.
