TheJakartaPost

Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post

As recession looms, Airbnb CEO wants your home to make money

Thomas Urbain (AFP)
New York, United States
Thu, November 17, 2022

Share This Article

Change Size

As recession looms, Airbnb CEO wants your home to make money Surviving together: Brian Chesky, cofounder and CEO of Airbnb, speaks onstage during The Fast Company Innovation Festival -- Day 2 on Sept. 21 in New York, the United States. As the euphoria of reopened travel has cooled, Airbnb wants to encourage more people to become hosts on its platform to “help people make money”, Chesky said. (AFP/Getty Images for Fast Company/Eugene Gologursky)

A

fter years of trying to expand into other sectors, the CEO of holiday home-giant Airbnb wants to get back to the basics: Helping people make money.

"I had tried to create too many things at the same time," explained Brian Chesky to AFP.

"Then the pandemic occurred. We had to get back to our core business," he said.

The sudden halt to world tourism was a shock to the home-rental company and forced layoffs of a quarter of Airbnb workforce in 2020.

It also snapped the company's foray into travel "experiences", Airbnb's move into tourist activities.

The health of Airbnb, along with the whole travel sector, had begun rebounding since the COVID-19 lockdowns, but once again, dark clouds are looming.

"The big obvious thing is that [in most countries] we're going to enter a recession, probably, if we're not already in one," said Chesky.

The company which has a headcount of about 6,000 people, has no plans for layoffs unlike tech-giants Meta, Amazon or Twitter.

Instead, it wants to encourage more people to become hosts on its platform, increasing options as the euphoria of reopened travel has cooled.

"We have to be affordable" in terms of pricing, Chesky insisted, to allow consumers to travel despite a deteriorating economic climate.

'Huge business'

In order to face the challenge, more hosts are needed: "We got to help people make money," said Chesky, especially those that are reluctant to open up their properties to strangers.

To encourage the reluctant, Airbnb unveiled on Wednesday a new feature that offers neophytes advice from the site's highly experienced "superhosts" who, for a fee paid by the company, provide advice and suggestions.

In another move to attract skittish property owners, the San Francisco-based group will expand its user-identity requirements to even more markets. It will also offer hosts tools to better set their rates and offer discounts.

Airbnb also announced the launch of its anti-party screening technology across the United States and Canada.

Partying is the company's bete noire, with revelers breaking the rules to host wild bashes, scaring away hosts or dissuading potential ones.

The San Francisco group also increased the damage covered by its inhouse-insurance scheme from US$1 million to $3 million.

Chesky has not given up on diversifying in the long term. In five or ten years, "I hope we will do much more than just hosting travelers", he said.

In particular, the entrepreneur intends to revive "experiences".

"There's a huge business on the horizon. But it's going to take longer than I thought. It just turns out that it's a more difficult thing to match supply and demand," he said.

Your Opinion Matters

Share your experiences, suggestions, and any issues you've encountered on The Jakarta Post. We're here to listen.

Enter at least 30 characters
0 / 30

Thank You

Thank you for sharing your thoughts. We appreciate your feedback.