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The Sasa cookbook takes a gastronomic journey across Asia and the Middle East
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he newly released cookbook Main Rasa Bersama Sasa (Playing with Flavors with Sasa) is more than just a collection of exclusive recipes for Indonesian and international cuisine.
Presented by PT Sasa Inti, Indonesia’s leading food and seasoning company, the 133-page cookbook features flavors that bring back scrumptious gastronomic memories, combining culinary innovation, cultural wealth, and excellence on every page.
Sasa extends its culinary embrace beyond local menus, seamlessly venturing into the realm of international cuisine. Not confined to savoury creations alone, Sasa unveils its versatility by offering delightful options for sweet indulgences as well. This book stands as a heartfelt tribute from Sasa to the world, a token of appreciation to diverse palates across the globe.
As it leads readers on a journey of tantalizing foods across Indonesia, Japan, Korea, China, Thailand, India, and the Middle East, the appealing cookbook traces the history and origin of each recipe, bringing to mind the rich blend of spices and the subtle perfection of flavor in every recipe.
This book is more than a mere collection of recipes; it is a celebration of memories. With each page, it aims to weave joyful narratives that resonate with the readers. Authored with sincerity, it distinguishes the Main Rasa book from others in its genre, whether in print or digital form. This literary journey is an invitation to savour the richness of experiences, a testament to the artistry that culinary creations can bring to life.
Every page presents a story of authentic culinary tradition waiting to be savored. In fact, taste never takes sides, as it does not belong to only one person, nor is it enjoyed by only one nation.
Main Rasa Bersama Sasa also showcases attractive visuals on high-quality paper, with each page filled with amazing illustrations of dishes with captivating details and delectable allure, bringing readers’ imaginations on an unforgettable journey.
The recipe and instructions for every dish, which comprise the core content of the book, are presented immediately after the historical description. This format is followed for all featured dishes, such as Sate Ayam and Bakso Malang from Indonesia, Sukiyaki Udon from Japan, Kimchi Jjigae from Korea, Hainan Chicken Rice from China, Tom Yum Goong from Thailand, Chicken Tandoori from India, and Nasi Kebuli from the Middle East.
Main Rasa Bersama Sasa was launched on Jan. 25 in Jakarta. The event was attended by Chef Norman Ismail, a decades-long veteran of the culinary industry, as well as other guests who took part in enlivening the event by trying out several recipes in the book.
“Through the book Main Rasa Bersama Sasa, we are sharing not only recipes but also inspiration for happiness and the story behind every dish, accompanied by attractive illustrations. We want to give a new experience connected to Sasa products by reviving the scrumptious memories from Indonesia and other countries,” said Fenny Kusnaidy, brand communication and marketing director at PT Sasa Inti.
“Sasa is more than just seasoning and food products. It also opens the door to diverse flavours and to creating foods from foreign countries,” she said.
Main Rasa Bersama Sasa is available for purchase at the nearest Gramedia bookstore and Gramedia’s official online store.
