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SASA affirms the power of food as it advances into the future
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T
echnological advancement has been instrumental in bringing Indonesia into the future, whether it is integrated into the healthcare or education sector. In order to be sustainable, brands will also have to balance the need for digitalization without losing the human touch, which is usually the tool to pull customers in for a more personalized experience.
SASA is making waves by participating in Wonderlab, an immersive exhibition that blends art, technology and human interaction to offer visitors a profound multisensory experience. The exhibition is being held from June 21 to July 21 at East Mall Grand Indonesia.
Indonesia’s leading culinary brand will present an installation that captivates the essence of deep communication through food based on a dedicated space that explores the coexistence of humans and machines in a way that is also visually pleasing.
Carrying the theme “Human and Machines Can Coexist,” visitors are invited to contemplate a future where humans and machines can live in harmony together. The installation also embodies the concept of connection as the core of this journey, illustrating a universal language of love that bridges the gap between humans and technology.
"Food, always at the center of human relationships, remains the primary symbol in this connection. Through this installation, SASA demonstrates how technology can enhance emotional connections rather than replacing them, making food a language of love that remains relevant in the future," said Fenny Kusnaidy, marketing director, brand communication PT Sasa Inti.
Through Wonderlab, SASA aims to showcase the brand’s vision of the future, to continuously foster connections through a love of food. After all, it remains a love language that has the ability to link the past, present and future. Therefore, with innovation and technology, SASA will continue to be present in every special moment, creating unparalleled culinary memories.
In the intersection of technology and humanity, SASA's products will not only streamline cooking processes but also enrich culinary experiences and strengthen social bonds amid technological advancements.
In an era increasingly dominated by technology, the brand demonstrates that delicious flavors remain the most effective communication tool. Meanwhile through Wonderlab, it conveys the message that it is not just a part of Indonesia's culinary history but also its future.
