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IdeaFest 2022 conference reflects on creative industry’s insights, wisdom
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F
irst held in 2011, IDEAFEST is Indonesia’s premier festival for the country’s creative industry, featuring discussions and workshops by industry players both national and international.
IdeaFest 2022, which ran from Nov. 24 to 27 at the Jakarta Convention Center (JCC), sparked discussions and reflections with a line of inspirational speakers, ranging from government officials to creative industry players.
IdeaFest cochairman and cofounder Ben Soebiakto said that this year’s edition took the theme of ‘Reality Re:defined’, noting how the COVID-19 pandemic forced many to redefine how they work, especially for the Gen Z who are starting to enter the professional world.
In its 11th year, IdeaFest decided to approach local communities with the goal to have the audience learn how content creators work in the digital realm, how filmmakers distribute their films on digital platforms and how nonprofit organizations and public figures navigate life in the ever-changing digital world.
During the main conference on Nov. 27, ByteDance head of brand partnerships Haswar Hafid highlighted TikTok’s efficiency as a platform that touches the younger generation and generates viral status to many content creators.
MD Entertainment CEO and founder Manoj Punjabi inspired the audience as he described the creative process of bringing KKN di Desa Penari from Twitter thread to box-office success, which even surpassed Marvel blockbusters Doctor Strange and Spiderman: No Way Home in Indonesia.
Meanwhile, singer Maudy Ayunda and actress Cinta Laura represented a more personal touch to the conversations, where Maudy talked about the importance of caring toward essential issues, while Cinta talked about living a purposeful life.
A number of entrepreneurs shared their success stories amid an increasingly competitive market, including Aji Handoko Purbo of the famed local shoe company Compass to Denica Riadini-Flesch of clothing shop SukkhaCitta.
Arguably the most awaited event of the day was a session by renowned Japanese artist and the only international speaker, Takashi Murakami. After a brief presentation of his career, Murakami talked about the future of art in the digital realm and the Indonesian art scene, noting that the Indonesian art market was very healthy.
