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Unilever boasts personal approach, latest technology
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A woman chooses a product from a supermarket shelf. As a personal care company, British-Dutch multinational consumer goods company Unilever highlights a personal approach in addition to the latest technology.
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s a personal care company, British-Dutch multinational consumer goods company Unilever boasts a personal approach in addition to the latest technology.
Its personal approach includes visiting over 500,000 people annually to learn about where they live, how they use personal care products, what they like, what they do not like; to grasp a better understanding of the company's consumers to build global brands based on local values.
As for technology, the company reportedly has six research and development (R&D) centers around the globe, which host some 6,000 experts (almost half are women) and produces over 20,000 patents and patent applications.
In Indonesia, Unilever has 16 brands, ranging from mass to premium products. The company has launched various campaigns related to the brands, including Pepsodent's dental health campaign, which is said to have reached 13 million Indonesian children, Rexona's school education program that targets healthy teenagers, Dove's female self-esteem project, and Lifebuoy's hygiene campaign conducted in schools, homes and hospitals. (kes)
