The Jakarta Post
Around 100 brands are available on the platform, with more to come. (Shutterstock/Liudmila Fadzeyeva)
Jakarta-based beauty technology company Social Bella launched on Thursday an e-commerce platform that focuses on mothers and family.
Named Lilla by Sociolla, the new platform offers curated and Food and Drug Monitoring Agency (BPOM)-certified personal care, treatment and hygiene products for the segment, including for prenatal and postnatal periods.
According to a statement, around 100 brands are available on the platform, with more to come.
Social Bella public relations head Febrina Herlambang said the company aimed to encourage mothers in Indonesia to pamper themselves while taking care of their family.
“We’d like to say: It’s OK, mom, you deserve to enjoy your ‘me-time’ while being a mother,” said Febrina in the statement.
The homepage (left) of e-commerce platform for mothers and family, Lilla by Sociolla. (Lilla by Sociolla/File)
According to Febrina, Indonesia lacks platforms for mothers to find references about personal care and beauty products. “We hope that Lilla by Sociolla can help fulfill their needs of self-care.”
Established in 2015, Social Bella is mainly known for its beauty e-commerce platform Sociolla, with offline stores in Jakarta and Surabaya in East Java. Amid the epidemic, the company recently donated 1,100 packages of personal care products to medical workers in COVID-19 hospitals across the capital city. (wir/kes)
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