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[UPDATED] Indonesian beauty brands aid medical workers

News Desk

The Jakarta Post

Jakarta  /  Thu, April 2, 2020  /  09:31 am
[UPDATED] Indonesian beauty brands aid medical workers

Indonesian cosmetics companies have made notable efforts to support medical workers during these tough times. (

Joining the many individuals, communities and organizations who have launched initiatives to support medical workers amid the COVID-19 pandemic, several Indonesian beauty companies have followed suit.

Nivea Indonesia, for instance, announced on social media on Tuesday that it had developed a new hand sanitizer product at its factory in Malang, East Java.

According to, the brand's manufacturer PT Beiersdorf Indonesia had altered half of its factory in order to produce 40,000 bottles of hand sanitizer, all of which would be donated to COVID-19 hospitals.

Read also: Perfume giant LVMH to make hand gel for French hospitals

“We want to contribute to ease the burden on those working as front-liners during this health crisis. Therefore, we have created an initiative to donate hand sanitizer to all hospitals that are experiencing a shortage of [the product],” said PT Beiersdorf Indonesia president director Holger Welters.

The company is said to start distributing the product next week.

Makeup brand By Lizzie Parra (BLP) Beauty has also joined the cause by producing 250 aerosol boxes that will be distributed for free to hospitals across Greater Jakarta.

Procedures to apply for an aerosol box by BLP Beauty. Procedures to apply for an aerosol box by BLP Beauty. (BLP Beauty on Instagram/File)

Said to be inspired by a Taiwanese doctor named Lai Hsien Yung, the acrylic aerosol box can be used by doctors to prevent droplet transmission from infected patients during endotracheal intubation, one of the procedures carried out on COVID-19 patients who suffer from respiratory failure.

Hospitals may send a request for the product by contacting with "Aerosol box untuk RS […]" as the email subject.

Meanwhile, Jakarta-based beauty-tech company Social Bella Indonesia has delivered 1,100 packages of personal care products to medical workers in COVID-19 hospitals across the capital city.

Comprising toiletries, dry shampoo, moisturizer, hand cream and face masks, the packages aim to aid medical personnel in maintaining their self-hygiene,  including those working at Sulianti Saroso Infectious Diseases Hospital in North Jakarta,  Gatot Subroto Army Hospital in Central Jakarta, Persahabatan Central General Hospital in East Jakarta and Pasar Minggu General Hospital in South Jakarta.


We know they're working hard to take care of us, now we want to give a little something for them to take care of themselves 💖 Lebih dari 1000 care package bagi para #PejuangCOVID19 telah dikirimkan agar mereka tetap menjaga kebersihan dan kenyamanan diri di kesibukannya merawat para pasien! Social Bella turut mendukung dan mendoakan para tenaga medis yang tanpa lelah merawat masyarakat siang dan malam dalam menangani virus corona. Selain itu, dukungan Social Bella untuk pemerintah dalam menangani COVID-19 juga diwujudkan dalam bentuk donasi melalui penggalangan dana @idpastibisa. Dana yang terkumpul tersebut akan digunakan untuk mendukung riset dan pengembangan teknologi alat tes COVID-19 di Indonesia. . Semoga care package dan donasi ini dapat memberikan semangat lebih untuk para #PejuangCOVID19. Yuk turut serta tunjukkan apresiasimu dan berikan semangat untuk para pejuang di garda depan melawan COVID-19 dengan menuliskan pesan-pesan versimu dan gunakan #CareOnForward! Ajak teman dan keluarga untuk ikut menulis pesan untuk mereka juga, ya. Bersama #IndonesiaMelawanCorona 💪

A post shared by (@sociolla) on

"We understand that a number of doctors, nurses and other medical workers have to work long shifts and stay overnight in the hospitals or other places to ensure their patients' recovery. Most of them also have to wear protective gear for hours, which could affect their skin," said Chrisanti Indiana, cofounder and CMO of Social Bella in a statement.

The company, which runs popular beauty e-commerce site Sociolla,  also donated to Indonesia PASTI BISA, a collective crowdfunding movement initiated by venture capital firm East Ventures to support R&D of COVID-19 test kits in Indonesia. (wir/kes)

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