ndonesian fans of Beyoncé's new activewear label, Ivy Park, will be able to buy her pieces domestically via online fashion store Zalora.
Consisting of technical sportswear and casualware, the Queen B's Ivy Park Spring/Summer 2016 collection is part of her cooperation with Sir Philip Green, owner of UK-based fashion retailer Arcadia Group.
The 200-item collection includes leggings made of double faced polyamide elastane material, tank tops with an inbuilt sports bra, body suits, sweatshirts, jackets and accessories in grey, black, cobalt brue, coral and pale pink with a starting price of Rp 300,000 (US$22.74).
"I create Ivy Park to push the limits of athletic wear production as well as to support and inspire women who understand that beauty is something more than just physical appearance," said Beyoncé in a press release.
"The true beauty is in the health of our mind, heart and body. I know that when I feel physically strong, I am also strong mentally and I want to create a fashion line that can make other women feel the same thing." (kes)
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