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The rise of collaborations: Art and craft
Art and craft, fashion and hospitality generate higher commercial value through collaborations.
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Mural artist Darbotz collaborated with Jakarta Intercultural School (JIS) students. (JP/File)
M
uchlis Fachri, widely known as Muklay, is a pop-art painter who recently collaborated with retail fashion brand Uniqlo. He is one of four Southeast Asian artists to collaborate with the brand in its Feel the SEA (ASEAN Artist UT) project.
Muklay’s works for Uniqlo are inspired by the life of youths in Jakarta. He said in a statement that he was excited to collaborate with the brand, as it brings him the chance to introduce his art to a wider audience.
“I was curious about how crazy it is at the production part in Uniqlo, and, who doesn’t know Uniqlo?” Muklay said about the collaboration.
Read also: Tiarma Dame Ruth Sirait: Combining art and fashion
Meanwhile, renown mural artist Darbotz recently collaborated with Jakarta Intercultural School (JIS) middle and high school students to make a mural on a 2.54-meter by 15.3-m wall. The students began with making a sketch inspired by their school batik uniform, and Darbotz finished with his signature art that blends with the students’ creation.
Darbotz said in a statement that he was glad to be able to work with JIS students and share with them a message that young artists should thrive to success, be consistent and enjoy the process of self-formation to become an artist.
“In the beginning of my journey as a mural artist, I admired and became inspired by the lifestyle of JIS students in Indonesia, that includes graffiti art,” Darbotz went on to say.
His love for graffiti has led him to notable collaborative works, such as the mural at Artotel Thamrin and a special edition of DC Shoes.
Speaking of artistic collaborations that involve hotels, Yats Colony Yogyakarta is one of many boutique hotels that have featured art works since it opened a little more a year ago. It commissioned artists to create works for its rooms and public spaces and collaborated with craftspeople and brands for temporary projects.
To celebrate its first anniversary, for example, Yats Colony worked with craftspeople to create cardboard arts, plant arrangements, ceramics and knitworks. Among the collaborators are Dus Duk Duk who made cardboard decorations, Rajut Kejut who made knitworks and Taman Hayat on plant arrangements and ceramics.
Collaborations like these are likely seen to become a solution for consumers who always look for added values, and brands aiming to improve their businesses. They are expected to generate commercial value and reach new audiences.
