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‘Kartini Blue Bird: The Spirit of Emak-Emak’ puts drivers' wives in spotlight
Taxi company Blue Bird Group launched Kartini Blue Bird: The Spirit of Emak-Emak on May 11.
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'Kartini Blue Bird: The Spirit of Emak-Emak' is part of the Kartini Blue Bird (KBB) program, which aims to empower women. (Shutterstock/File)
Publicly listed taxi operator Blue Bird Group launched a book titled Kartini Blue Bird: The Spirit of Emak-Emak on May 11.
Written by Maria Hartiningsih, the book gives a glimpse into the lives of Blue Bird taxi drivers by highlighting their wives’ contributions to the family, from their role in supporting their husbands and going on training courses to improving their sewing skills.
The book is part of the Kartini Blue Bird (KBB) program that was initiated by Blue Bird Group director Noni Purnomo.
Read also: Companies strive to help women break glass ceiling
Focusing on the drivers’ spouses, the program features several training sessions to improve their cooking, sewing, marketing and entrepreneurship skills to help them establish home industries to improve their financial situation.
Noni said in a statement the company wanted to give women the opportunity to improve their lot in life through these training sessions so that they could establish strong home industries.
Women's Empowerment and Child Protection Minister Yohana Susana Yembise shared her appreciation of the program, expressing her hope that other companies would follow Blue Bird’s efforts to empower women. (jes/kes)
