Celebrated fashion designer Jason Wu teamed up with Sometime by bag company Asian Designers to launch the Edie tote bag.
ason Wu, a New York-based fashion designer, has recently launched his tote bag collection. Named Edie, the collection is under Wu’s sister brand, GREY Jason Wu, and is part of his collaboration with specialist bag company Sometime by Asian Designers.
The collection was the result of Wu’s interest in mid-century art and architecture. He implemented square artworks of American artist Josef Albers into the bag’s daring color blocks. Made from synthetic leather, the tote bags can be paired with a summer dress or work outfit.
Edie consists of two sizes in six colors: slipper, soft pink, crème, orange, mustard and ultramarine. The last color, ultramarine, is available only in Taiwan, Wu’s birthplace. It also comes in two different sizes, regular and mini tote bag, with heights of 39 centimeter and 13.5 cm, respectively.
Read also: Zalora collaborates with Jason Wu, Sometime by Asian Designers
The collection can be ordered from online fashion retailer Zalora with prices starting from Rp 1.8 million (US$130) for the Edie mini tote bag.
Jason Wu has gained popularity since his debut in 2007. His designs have been worn by influential figures, including former first lady Michelle Obama, Julianne Moore and Diane Kruger. (wir/wng)
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