press enter to search

Maison&Objet to greet visitors with new layout in September

News Desk

The Jakarta Post

-  /  Wed, August 1, 2018  /  07:30 pm
Maison&Objet to greet visitors with new layout in September

Visitors explore Maison&Objet in Paris on Jan. 20, 2018. (JP/Keshie Hernitaningtyas)

Maison&Objet, an annual lifestyle trade fair in Paris, is slated to return on Sept. 7-11. For professionals working in the field of home and living, the fair is a must-visit event every year to keep up with new trends and inspirations on decoration, design, furniture, accessories, textiles, tableware and much more.

This year’s Maison&Objet will feature a new layout, comprising two hubs to simplify visitors’ experience.

Philippe Brocart, managing director of SAFI, the company that organizes Maison&Objet Paris, said the two categories of visitors, namely retailers and specifiers, only had a day and a half to explore the fair, and they shared the common goal of finding what they need as easily as possible.

For the “Maison” hub that offers decoration and home interior solutions, four different universes have been organized according to style, namely Unique and Eclectic, Today, Forever and Craft.

Meanwhile, the “Objet” hub, highly regarded by French and international buyers for novelty shops, concept stores and online shops, are divided into seven sectors according to product typology. They are: Cook and Share, Smart Gift, Fashion Accessories, Kids and Family, Home Accessories, Home Fragrance and Home Linen.

Another highly anticipate feature of Maison&Objet is Designer of the Year. This honor goes to Ramy Fischler, a designer originally from Belgium who moved to Paris in 1998 and was a resident at the prestigious Villa Medici in Rome.

According to a statement released by Maison&Objet, Ramy is fascinated by cinema, and he practices design in much the same way a director makes a film.

Among his notable projects is a commission for Refettorio Paris, a soup kitchen for the homeless and refugees initiated by Italy’s most prominent chef, Massimo Bottura. The venue is established inside the Foyer de la Madeleine in Paris, styled with bespoke décor made from recycled building materials.

Ramy was also commissioned by Twitter France to investigate the many ways in which work environments are changing and question the value of information. His findings are then applied to spatial planning and office design.

Read also: French founder strives to elevate Indonesian brand at Maison&Objet

The designer will spotlight the diversity of his studio’s projects and day-to-day activities at the upcoming Maison&Objet.

Indonesia represented at the fair by renowned interior designer Alvin Tjitrowirjo and Bali-based parachute hammock manufacturer Ticket to the Moon, according to Asia’s official representative for Maison&Objet. (mut)