The Jakarta Post
A perfumer's workplace at the Fragonard factory in Grasse, France (Shutterstock/Laborant)
In line with international fragrance day that falls on March 21, travel company Trafalgar collaborates with French perfumery house Fragonard to present its own perfume.
A statement sent to The Jakarta Post said the creation of the perfume aims to harness the power of scent, connecting incredible travel memories.
"When one travels, all five senses are used, but the sense that stands out the most is smell,” Gavin Tollman, CEO of Trafalgar, said in the statement.
He went on to say that smells instantly transport us back to moments in time, connect us to places and bring back special memories.
The science behind this is the olfactory bulb that connects the nose with the brain, passing through two areas housing emotion and memory. You only need to inhale once, and subsequently all the joy and wonder of an experience comes rushing back to you.
Meanwhile, our senses of sight, sound and touch do not make contact with those areas of the brain, therefore those senses don’t revive intense memory and emotion as much as smell.
Read also: Six tips on wearing perfume like a pro
The fragrance that Trafalgar creates with Fragonard is named La Belle Vie, the French translation of “the good life” which the travel company aims to connect its guests to.
“Scents of grapefruit zest, summer rain, woods and roots, all are surfaced as a reminder of the rich diverse experiences of travel to new lands,” says House of Fragonard CEO Agnes Webster of the fragrance.
Trafalgar’s blog cites that La Belle Vie is inspired by a scented flower once used to make love potion in the past. According to Agnes, who is also the great-granddaughter of Eugene Fuchs, founder of Fragonard, the scent of La Belle Vie indicates the love affair of travel, which is love shared by her family.
La Belle Vie is available for men and women, and it can be purchased by those who book Trafalgar trips through France, on itineraries that include Paris, Eze and Grasse.
The latter, a medieval town in the north of Cannes, is known as the “perfume capital of the world”. It is a place where a myriad of flowers such as rose, jasmine, lavender, myrtle and wild mimosa are grown and harvested, including those for the famed Chanel No. 5, said to be Marilyn Monroe ́s favorite perfume.
A must-do when visiting Grasse is watching the ladies picking flowers in vast fields. (sop/mut)