The Jakarta Post
American football athlete Tom Brady is now the global brand ambassador for Swiss watch manufacturer IWC Schaffhausen. (Courtesy of/Time International)
Swiss watch manufacturer IWC Schaffhausen has announced its partnership with American football athlete Tom Brady as its global brand ambassador.
Brady is the recipient of six Super Bowl titles and four Super Bowl MVP Awards.
Christoph Grainger-Herr, CEO of IWC Schaffhausen, said: “Tom Brady is arguably the best quarterback of all time, but also an admired role model. On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style.”
Brady stated, “I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail.”
With new projects scheduled, IWC Schaffhausen and Tom Brady can be expected to bring their collaboration to life.
IWC Schaffhausen has been producing luxury timepieces since 1868 and the company has gained an international reputation as one of the world’s leading brands in luxury watches. Included in its most iconic pieces are the aviation-inspired pilot’s watches.
In November last year, the brand’s unique piece titled Big Pilot’s Watch Annual Calendar Edition “Antoine de Saint-Exupéry” was auctioned by Sotheby’s in Geneva, Switzerland. The auction was held to support the Antoine de Saint-Exupéry Youth Foundation (FASEJ), an organization named after the French writer and aviator. (nic/wng)