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Nike unveils new Joyride cushioning technology
Joyride is a new innovation by the sportswear company following the well-known Nike Air and the newer addition Nike React.
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Nike's cushioning system is located on the midsole of a given shoe and is made up of thousands of TPE beads, which is a proprietary of the brand. (Nike/File)
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ike has unveiled its newest cushioning technology named Joyride, which follows the company’s iconic Nike Air innovation as well as the newer Nike React.
Joyride resembles another cushioning system offered by rival company Adidas, named Boost, which uses thousands of small beads called energy capsules that store and release more energy.
However, Boost shoes do not have freely moving beads. They are, instead, heated and fused together and make up the entirety of the midsole.
Nike's cushioning system is located on the midsole of a given shoe and is made up of thousands of thermoplastic elastomers (TPE) beads, which is a proprietary of the brand. It is advertised to have a unique new type of impact absorption that will help users conserve energy on long runs.
Read also: Nike meets Indomie in fan-made Air Jordan design
In order to keep the beads in effective positions on the sole, they are placed within zoned sections throughout the sole. According to a statement, this makes for different bead dispersions tuned for the specific area of the foot in order to effectively absorb impact in the heel and facilitate a back-to-front foot transition during a stride.
This new technology will be featured in Nike’s next iteration of the popular Flyknit running shoes and will be called the Nike Joyride Run Flyknit.
Runners looking to try out this new cushioning technology will be able to purchase the new Flyknit model on Aug. 15. Nike Members, however, have been able to purchase this new model since July 25.
Follow-up silhouettes to feature Nike Joyride will include the Nike Joyride NSW, Nike Joyride NSW Setter, the women’s exclusive Nike Joyride NSW Optik and a special model for young athletes, the Nike Joyride Kids Nova. (sal/kes)
