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Keep running and enjoy the treats: Jakarta Dessert Week to kick off early October

Muthi Achadiat Kautsar
Muthi Achadiat Kautsar

The Jakarta Post

Jakarta  /  Fri, September 27, 2019  /  11:01 am
Keep running and enjoy the treats: Jakarta Dessert Week to kick off early October

A dessert table with various cookies, tarts, cakes, cupcakes and cake pops. (Shutterstock/Halfpoint)

Jakarta foodies and pleasure seekers, you may want to prepare your running shoes this October. As the inaugural Jakarta Dessert Week (JDW) is slated to be held from Oct. 7 to 20, you are to run for the special menu offered and run to stay in shape afterward.

Initiated by six food enthusiasts including branding strategists Gupta Sitorus and Primo Rizky, pastry chef Talita Setyadi and food writer Tria Nuragustina, JDW involves a number of participating restaurants that will be serving special desserts for diners to enjoy.

Among the establishments to participate are Beau Bakery, La Patisserie at Four Seasons Hotel Jakarta and Nusa Gastronomy.

All participating outlets are required to create a special dessert based on this year’s theme, “Retro”.

The theme refers to a common trend in the culinary scene where food creators like to use nostalgic elements in contemporary dishes.

Tria, one of JDW's initiators told The Jakarta Post that the event was a celebration of gourmet products, expected to appeal to a middle-upper class audience.

“Apart from special dishes in participating outlets, there will also be special events such as dessert dining, dessert pairing and a hands-on dessert-making demo,” said Tria, adding that the special events would be intimate with only 15 to 20 participants, offered within a price range of Rp 150,000 (US$10.58) to Rp 600,000.

An artisan bread seminar and tasting at Podomoro University will kick off the series of events on Oct. 7, followed by a number of events in the following days such as a demo and dining “party” with celebrity chef/founder of Build the Cake Putri Miranti, dessert and cocktail pairing by chef Lorenzo Sollecito and “indie” mixologist Sip Sensei at Four Seasons Hotel Jakarta’s La Patisserie and a dessert illustration class for kids with illustrator Asti Husain.

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A stamp card will be given to diners who eat the special dishes or participate in the special events. After collecting five stamps, diners and participants are eligible for a raffle to win prizes including hotel vouchers and glassware.

“We aim to enliven the dessert scene in Jakarta, just like in Bali, Kuala Lumpur and Singapore,” said Tria.

She went on to say that pastry chefs were like artists, who need a creative, communal platform aside from their daily routines, hence the event.

The organizers of the event plan to hold JDW annually, and expect to feature pastry chefs of international renown such as Will Goldfarb and Janice Wong in the upcoming years.

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