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2Madison returns for NYFW with Vivify the Block collection
The label — under the helm of designer Maggie Hutauruk-Eddy — was featured alongside three other Indonesian designers.
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Eclectic style: Color blocking is the name of the game in 2Madison Avenue’s collection shown at New York Fashion Week in the United States. (Courtesy of Muara Bagdja Team/Moza Wahyu)
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ndonesian ready-to-wear brand 2Madison Avenue returned to the Big Apple's biannual New York Fashion Week (NYFW) in the United States.
The label — under the helm of designer Maggie Hutauruk-Eddy — was featured alongside three other Indonesian designers, Yogiswari Prajanti, Marina Christyanti and Julianto, at the Indonesian Diversity show on Sept. 9 held at Spring Studios.
2Madison Avenue was also present at 2019 NYFW’s Fall/Winter season in February, highlighting traditional woven fabrics tenun and ulos through 12 bohemian-inspired looks.
This time around, Maggie, who previously interned as a designer for Old Navy and Kay Unger during her 12-year stint in New York, showcased her brand’s latest collection, Vivify the Block.
For the brand’s latest offering, Maggie looked toward the vibrancy of the 1980s, with prints as bold as silhouettes are lax.
Color blocking is the name of the game in 2Madison Avenue’s eclectic style, seen in the rather striking pairings of both garments and fabrics, as well as the Makassar-sourced tenun amid the mishmash of floral and geometric prints.
For more layered and complex looks, rich navy hues coexist in harmony with statement black-and-white and airy light pinks, while bolder tones like yellow and orange are audacious enough to warrant their own simpler yet pronounced styling.
A strappy dress with denim detailing receives a sequin treatment in pink hues you’d normally use on your lips, while a flowing A-line skirt became a floor-sweeping canvas for clashing abstract prints.
The ensemble was topped off with a controlled explosion of green tulle in the shape of a jacket, evoking the shape of a cropped fur coat that so encapsulates the decade.
An equally bold look pairs an abstract print crop top with dramatically long, calf-length sleeves and a gold pencil skirt that straddles the line between office meeting and afternoon cocktail.
Proportions are actively played with, with some garments hugging the curves and others encapsulating the body in a psychedelic cocoon.
A straightforward top in yellow scuba is elevated through a puffy bolero-esque garment layered on top, while definitive straight-cut jeans are embellished with multicolored print panels and a yellow belt from which two studded bags were hanging.
Three menswear looks were also present, refreshingly with minimal reduction in boldness due to using the same prints and general oversized silhouettes present in the womenswear line.
Standout elements in the collection include the aforementioned prints, the faces of Basquiat and Warhol with a cartoonish pair of shades and a touch of Indonesian whimsy through the very much conspicuous burlap sack of Bogasari flour fashioned into a statement top or two. (ste)
