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Say it with a flower: Promoting peace, love and friendship
The World Flower Council was established 36 years ago in Gifu, Japan, to unite florists in an effort to promote world peace through the beauty of flowers.
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Flower campaign: A model walks the runway during the World Flower Council’s 36th annual summit in Bali. The organization has members in more than 40 countries and consists of floral professionals in all fields of the industry. (Aruna Harjani/-)
After a 14-year break, the World Flower Council’s (WFC) annual summit was held in Indonesia for the second time.
Maya Solichin, head of the Indonesian chapter of the WFC, said that when she took up the task of arranging the WFC summit in Bali in September, she knew it was not going to be easy.
“I approached many florists in Jakarta, as I knew more people in the city, to ask them to support the summit, but many of them refused to join in,” she said.
She then tried her luck in Bali. It was her network that helped her put everything in place.
“I approached Dina Touwani, a well-reputed wedding decorator, and she was very eager to make the summit happen. Then the owner of the biggest flower wholesaler Merry Anwar followed suit.”
Djafar was hired as a choreographer for the shows and Innayat Khubchandani of event organizer Innaz Communique volunteered his services to organize and manage the four-day event. Thirty models were also hired.
It took her 14 months to organize the WFC’s 36th annual summit.
