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Instagrammable exhibition seeks to instill positive attitudes in millennials, Gen Z

Jessicha Valentina
Jessicha Valentina

The Jakarta Post

Jakarta  /  Fri, November 15, 2019  /  05:30 pm
Instagrammable exhibition seeks to instill positive attitudes in millennials, Gen Z

The #BisaBanget Inspiration Rooms feature seven different themes, displaying the highs and lows of life. (JP/Jessicha Valentina)

Thanks to modern technology, millennials and members of Gen Z now have a wider choice of new professions, such as data scientists, social media managers and content creators.

However, amid the variety of jobs some people are still reluctant to try their luck in these new fields.

Alamanda Shantika Santoso, founder of a free technology school, the Binar Academy, said in a Generasi #BisaBanget press conference in Jakarta on Thursday that she still encountered young people who were hesitant about following their dreams and who preferred to choose old-fashioned jobs.

Realizing the challenges faced by millennials and Gen Z, the Nestlé Bear Brand is hosting the Generasi #BisaBanget Playspace until Nov. 24 at the Senayan City shopping mall in Jakarta, aiming to inspire and motivate the younger generations to achieve their dreams.

“As has been highlighted by many, the future lies with millennials and Gen Z,” said Nestlé Indonesia ready-to-drink marketing manager Ahmad Afid, adding that youth have a lot of potential.

The event features #BisaBanget Inspiration Rooms and Inspiration Classes.

There are seven Inspiration Rooms, each displaying the highs and lows of life in whimsical styles.

Read also: Generation Z taunts old-timers with 'OK boomer' jibe

Visitors at the Generasi #BisaBanget Playspace can browse through motivational quotes inside the venue. Visitors at the Generasi #BisaBanget Playspace can browse through motivational quotes inside the venue. (JP/Jessicha Valentina)

Inside the Inspiration Rooms, visitors can take photos and browse through motivational quotes and playful designs.

To create the rooms, the Nestlé Bear Brand teamed up with Haluu, an organizer of Instagrammable exhibitions.

Ahmad said that the company wanted to effectively send positive messages through a medium suitable for millennials and Gen Z. Armed with Haluu's knowledge of the younger generations, they became the perfect partners for the exhibition.

“We see that [the younger generations] want content [for social media]: not only photos, but also inspirational and positive contents,” said Ahmad.

Additionally, the #BisaBanget Inspiration Classes feature talks on a variety of topics, varying from cash flow for first-jobbers, pre-loved goods, arts and mental health to food blogging and how to create high quality YouTube contents.

Ahmad said the entire event is open to the public and free of charge.

He expressed the hope that the event would be able to instill a #BisaBanget (can do) spirit in the younger generations, allowing them to have positive attitudes for facing challenges and making positive contributions. (wng)

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