The Jakarta Post
“GTA is on a mission to connect today’s top digital talent and content creators with global audiences and brands,” the company said in a statement. (Shutterstock/nelzajamal)
Digital management agency Gushcloud Talent Agency (GTA), which currently represents over 13,000 influencers in 10 countries, announced on Wednesday a new Gen Z division to specifically support young digital creators of the generation.
Following the announcement, Gushcloud exclusively signed five rising YouTubers, Coby Persin (5.8 million subscribers), Gabriella Whited (1.25 million subscribers), Erik Sanchez (312,000 subscribers), Stella Rae (230,000 subscribers) and Allisa Rose (153,000 subscribers), as well as TikTok creator Johnny Valentine (500,000 followers) and singer-songwriter Tori K (76,000 Instagram followers).
The seven stars are joining fellow Gen Z and content creators already signed with Gushcloud, namely Brooke Butler, Rush Holland Butler, Tati McQuay and Hayden Summerall.
“GTA is on a mission to connect today’s top digital talent and content creators with global audiences and brands,” said Tracy Willis, the company's digital talent vice president, in a statement. “Working with Gen Z’ers is a focus vertical for us, as well as families.”
Originally launched in 2011 as an influencer and brand-matching platform, Gushcloud has since evolved into a digital talent agency. In September 2019, the company announced it acquired a US$11 million investment, with aims to expand its service to China and the United States, after previously working in mainly Southeast Asia.
Indonesian content creators represented by Gushcloud include Salshabilla Adriani, Aaliyah Massaid, Amel Carla and Aldi Maldini. (kes)
The last paragraph in this article has been corrected.
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