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Jakarta Post

Online Local Brands Shopping Day to feature more than 1,000 companies

People can visit the brands’ official websites or visit the event's website to find out more about the promotions.

News Desk (The Jakarta Post)
Jakarta
Sat, April 25, 2020

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Online Local Brands Shopping Day to feature more than 1,000 companies Local Brands Shopping Day features 1,152 local brands that will offer various promotions, from discounts to free delivery. (Shutterstock/Ivan Kruk)

The first edition of Local Brands Shopping Day ( HBBL) is being held online until April 27.

Achmad Alkatiri, coinitiator of HBBL, said the online sales event featured more than 1,000 local brands in different categories, including beauty and fashion.

“As many as 1,152 local brands are taking part in the event,” Achmad said in a statement. “Each offer interesting promotions – even discounts of up to 50 percent.”

Brands in the event include Ria Miranda, Damn! I Love Indonesia, Torch, Brodo, Buttonscarves, Wearstatusquo, Berrybenka, This Is April and Suqma. Alongside discounts, a number of brands are also offering shopping vouchers and free delivery.

Customers can visit the brands’ official websites or visit HBBL’s website to find out more about the promotions.

Read also: Big Bad Wolf to hold online book sale on Tokopedia

Pandu Rosadi, managing director Ria Miranda brand and coinitiator of HBBL, said the brands were also raising funds to help the fight against COVID-19. “We're raising funds to produce personal protective gear and face masks for those who need them,” Pandu said.

HBBL is initiated by local brands, namely Brodo, Torch, Ria Miranda, Cottonink, Monomom, Wearstatusquo, Sabine and Heem, Motiviga, Sparse Label, Soleram and Nona. The event aims to support the brands, including micro, small and medium enterprises (MSME), which have been hardly hit by the health crisis. Various brands have reported a 50 percent decrease in sales.

“Now is a crucial time for us to unite and support each other. This initiative is more than just offering promotions to customers, it shows solidarity among local brands,” Achmad said.

Brand registration for HBBL opened in early April for brands. In three days, 476 brands have registered, with 68 percent of them coming from the fashion sector. (wir/wng)

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