The Jakarta Post
Indonesian rapper Rich Brian released his newest single, “Love In My Pocket”, on Friday and is inviting fans to make their own edits to its accompanying music video.
“This song is about living in an environment of attention being sought with love happening around you that you feel like you deserve to experience but don’t know how to get and fear being conquered,” Brian said of the song in a statement.
Written and produced by Bekon and The Donuts, “Love In My Pocket” offers a new flavor to Brian’s music, which is usually imbued with hip-hop beats.
The song's accompanying music video shows the rapper walking on a treadmill in front of a green screen. It may look as if the video is not yet finished, but the green screen is intentional as Brian is inviting fans to add their own effects.
Many have already jumped at the chance and showcased their creations on social media.
User @stinky_poopoo5 delivered a video of Brian and characters from the cartoon Peppa the Pig.
User @korex_tw posted a video of North Korean soldiers marching to the song alongside the rapper.
“Love In My Pocket” follows Brian’s latest single, “Bali”, which was released on April 10. The rapper launched two music videos for the single. The second one, called the Indonesian version, came out on June 19 and was shot in Jakarta and Bali, making it a contrast to the first version that was shot in Los Angeles, the United States.
With the video, Brian urged his fans to make donations to essential workers affected by COVID-19 through a crowdfunding campaign.
In it, he is seen giving away donations with the help of ride-hailing app Gojek's delivery service, with Gojek drivers delivering cash to street vendors, artists and animal shelters, among other recipients.
The first version of the “Bali” video features a similar concept, in which the rapper is seen sending donations using a drone to essential workers, healthcare workers and street vendors.
The rapper is based in the US and is among the best-known artists from the 88rising collective. (wng)
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