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GoPlay expands to interactive livestreaming service

Ni Nyoman Wira
Ni Nyoman Wira

The Jakarta Post

Jakarta  /  Fri, July 24, 2020  /  03:28 pm
GoPlay expands to interactive livestreaming service

GoPlay Live platform allows people to stream their favorite events and interact with other users. (shutterstock.com/Piotr Piatrouski/File)

Ride-hailing app Gojek's video-on-demand service GoPlay has launched a new livestreaming platform that allows users to interact with one another, buy food and watch in better screen resolution within one platform.

GoPlay Live is set to debut its livestreaming event with a collaborative session between music producer Tohpati and musician Sandhy Sondoro on July 25 at 8 p.m. Tickets to the show are available starting from Rp 100,000 (US$6.84) via ticketing channels Loket.com or GoTix.

GoPlay vice president marketing Sasha Sunu told an online press conference on Thursday that GoPlay Live would cover more events soon, including reality shows and online public movie screenings.

During the livestream, users can join in by sharing their comments or questions. A group chat feature is also available for them to chat privately with other users.

GoPlay Live also has other features that allow users to watch the livestream on television and buy merchandise, food and other items.

As a way to protect the content creators’ intellectual property rights, users will not be able to screen-capture the live sessions. Tohpati praised this feature and called on the government to support such efforts by providing faster internet connections.

“Hopefully I'll be able to interact with the audience via audio, not only text,” Tohpati said.

According to GoPlay CEO Edy Sulistyo, there has been a shift in people’s behavior amid the COVID-19 pandemic. “We’ve found that many Indonesians are now searching for online content, such as seminars and online concerts."

Up to 96 percent of the events displayed on GoPlay’s sister company Loket.com were held digitally, with some selling over 5,000 tickets.

“We’ve introduced GoPlay Live to optimize the entertainment industry, therefore content creators will have more options for [showcasing] their new content,” said Edy, adding that these creators could gain their revenue from tickets and merchandising.

Established in 2018, GoPlay focuses on providing locally made original content, such as Gossip Girl Indonesia and Saiyo Sakato. The platform is available for download for both iOS and Android users. (kes)

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