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Hyundai Motor unveils Ioniq brand song with BTS
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Members of South Korean boy band BTS pose on the red carpet during the annual MAMA Awards at Nagoya Dome in Nagoya, Japan, on December 4, 2019. (REUTERS/Kim Kyung-Hoon)
Hyundai Motor said Monday it will introduce brand song of its new electric vehicle Ioniq with boy band BTS.
The brand song “Ioniq: I’m on it” was distributed on the automaker’s global website at 7 p:m. on Monday.
Hyundai Motor and BTS have been working together on various marketing activities for three years since the band was chosen as Palisade’s global PR ambassador in 2018.
Read also: BTS challenges themselves once again with ‘Dynamite’
The automaker said the latest project aims to convey a vision of the infinite possibilities and potential of brand Ioniq, which contains the lyrics by each BTS members.
The song can be downloaded for free on Hyundai Motor’s global website.
The music video will be released on Hyundai Motor’s global YouTube channel at 11 a:m. on Wednesday.
This article appeared on The Korea Herald newspaper website, which is a member of Asia News Network and a media partner of The Jakarta Post
