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Jakarta Post

Premium car sales buck industry-wide slump

  • The Jakarta Post

PREMIUM
Jakarta   /   Thu, October 22 2009   /  12:07 pm

With overall car sales slumping as demand slows due to lower purchasing power, sales of BMW and Mercedes-Benz cars - the two biggest premium car manufacturers here - have defied the trend and even expect single-digit growth. In the January-September period, total car sales plummeted 27 percent, but that was not the case for the two producers. German luxury car manufacturer BMW sold 618 cars as of September, representing a 7.3 percent increase from a year earlier, said Ramesh Divyanathan, PT BMW Indonesia president director. During the first nine months of the year, the company sold 37 units of its 7-series luxury sedan, which it claims is the market leader for premium limousines, with a price tag of more than Rp 2 billion (about US$218,000) - almost double from a year earlier. "We are targeting to sell up to 50 7-series sedans by the end of 2009," Ramesh said. He...