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Jakarta Post

Profile: Nugroho Setiadharma: Developing a premium supermarket

  • Ade Irwan Trisnadi


Jakarta   /   Wed, June 23 2010   /  11:03 am

The modern retail business is experiencing stiff competition, especially supermarkets. A number of major players — such as Carrefour, Hypermarket, Giant and LotteMart — as well as smaller ones — including Yomart, Alfamart and Indomaret — are all engaged in the tight competition to grab a share of the market in Indonesia’s large cities. All of them are doing their best to win over customers. The tough competition has not disheartened local players. One of them is PT Supra Boga Lestari, which operates Ranch Market. This supermarket, which is quite creative and innovative, opened its doors at the dawn of the reform era and presents new color and choice to its customers. Initially Ranch Market was a franchise supermarket from the US and at first its business was not smooth. It was established in 1998 and the May 1998 riots led to the American pulling out of the country. “We had o...