The Health Ministry expects its breastfeeding campaign will be received well, with the government working on a decree to restrict the advertising of baby formula milk.

“I don’t think there will be much opposition to this,” Health Minister Endang Sedyaningsih said after
the declaration of 10 steps to successful breastfeeding at the Natio-nal Monument (Monas) park on Sunday.

The content of the decree is currently being streamlined with existing regulations, Endang said.

The 10 steps include a public awareness campaign targeting pregnant women, on the importance of breastfeeding; the provision of assistance with early initiation of breastfeeding within the first hour after birth, and breastfeeding on demand; the need to restrict infant intake to only breast milk and the prohibition of pacifiers; and the promotion of breastfeeding support groups in communities....

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