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Jakarta Post

Analysis: Indonesian tourism: Capitalizing on multiple strengths

  • Josh Franken

    Oxford Business Group

  /   Mon, April 18 2011   /  08:00 am

Indonesia has set ambitious targets for tourism growth this year, as the country looks to realize its potential as a leading international destination for visitors and expand an important part of the economy.

The country is aiming to increase tourist arrivals by 10 percent to 7.7 million in 2011, following 8.5 percent growth to a record 7 million arrivals in 2010, up from 6.45 million in 2009.

Indonesian authorities are confident that factors including global economic growth and a number of major international conferences will drive up tourism earnings.

In 2010, earnings from international tourists reached $7.6 billion, with tourists spending $1.086 on average during their stay, up 9 percent from $996 in 2009, according to official figures. The average length of tourist stay also rose, from 7.69 days to 8.04 days in 2010, with this likely implying an increase in lo...